I love me a #girlgang so I was honored when Into The Gloss asked me to do a feature on my beauty routine. I had a ton of fun writing this piece, from Chateau Marmont olfactory vibes to eye creams with Prince Street Pizza…
Head over to Into The Gloss for all the things in my mornin’ routine.
Unabridged version below!
“Hi hi hi hi. I’m Roxana Inès Gray Saidi [@itstherocks]. I recently moved from West Hollywood to the West Village. I guess I like my “Wests”. I’m the founder and creative director of Rx Social, a creative agency I started when I was 25.
I say all the time that it happened organically — and it did — but it was also never supposed to take off. At the time, I was a fashion publicist and was miserable. The only highlight of my day was when a client would ask if I could “explain this Twitter thing” or create a FB account for their brand. I loved all that, so I’d stay late or work through my lunch doing all the “techy” things. Still, PR and I were not meant to be. My dad would only agree to support my decision to quit my job if I promised to get my MBA, but I had other ideas in mind. I figured since he worked in Silicon Valley I could try explaining that *maybe* I could forgo the MBA and start a social media agency. The answer was a hard no. He thought I was Amanda Bynes crazy. A social media agency?? A) What is that? B) Seriously, WTF is that. So, I applied to schools and simultaneously (and secretly) filed my LLC. By the time the deposit on tuition was due my client roster had grown to six brands.
In my imagination I start every morning with warm water and lemon. In reality it’s an almond latte and in my fantasy it’s a bowl of dark chocolate ice cream à la Nancy Pelosi. I wash my face with just lukewarm water and a washcloth. Every week I exfoliate with Kate Somerville Exfolikate or a mask (we’ll get back to those later). Then I’ll use a toner. I’m still trying to find the perfect one. Right now it’s a freebie from Cowshed that I got after a facial at Soho House. Then I’ll use a serum. I love Sunday Riley’s Good Genes. Wakes your mug right up. My eyes could usually use a little waking up too, so I pat a little Clarins around them. I used to keep my eye creams in the fridge and while I believe this is sage advice, they were spending more time with my Prince St. Pizza than on my face.
I have no chill when it comes to moisturizers. On the luxe to drugstore, light to heavy spectrums, I have every quadrant covered. Embryolisse Lait-Crème Concentré, Bobbi Brown Illuminating Moisture Balm, Dr. Hauschka Light Rose Day Cream, Crème de La Mer… This all hovers somewhere between necessity and obsession. I have clients in LA, so I still spend quite a bit of time there, requiring a diversified portfolio of products — or so I tell myself. After that, it’s the the most important step in my morning (second most, we already addressed ☕️): SPF. I use Elizabeth Arden Pro Triple Protection Factor SPF 50 all over my face, plus neck and décolleté if the sun’s out.
I’ve been a European pharmacy junkie since before I can remember. I amassed at least two dozen Labellos while studying abroad in Barcelona. Before it became ubiquitous, Klorane Dry Shampoo would occupy a corner of my checked bag every Europe trip. Most recently, I discovered Rosèliane Crème by Uriage. It’s perfect for getting rid of any redness from cold, rosacea, irritation, etc. I also love me a French spray. Avène Eau Thermal, Caudalie Beauty Elixir, and Glossier Rosewater Spray make up my triumvirate of facial spritz.
The best way to get ready to go out is with a mask, some Shark Tank and a glass of Cab that’s below 70 degrees — trust, this part makes a magnificent difference. If I’ve timed it properly, I start with Glossier’s Detoxifying Mask, then their Moisturizing Moon Mask, each for about 20 minutes. The runner-up option is either Perricone’s Chloro Plasma or an incredible hibiscus mask that I got from Alila Villas Uluwatu in Bali. After two or three Shark pitches, it’s time for glass number two and makeup.
Like a lot of us, I lean toward the less is more, French-girl approach. There’s about four products that I need and the rest are bonuses. Giorgio Armani Luminous Silk Foundation, a concealer (usually NARS Radiant Creamy Concealer in Ginger), Tom Ford Brow Sculptor and a blush. My friends over at NARS discontinued their cream blushes and my #1, Silvana, so I’m feeling pretty vulnerable. And it’s a lot of pressure on Deep Throat now. Koh Gen Do makes a lightweight foundation I like a lot too.
Glow-y, dewey and lightly contoured is almost always the goal. Tom Ford’s Shade and Illuminate gets a lot of credit in that department. I really like Armani’s Fluid Sheer in 3 bc it’s subtle and not overtly shimmery. You can mix it into your foundation, wear over it or wear it alone. I use a Shu Uemura Eyelash Curler every day. I have dark, long, straight lashes so I don’t really need mascara if they’re curled. At night I’ll use Dior Blackout or Kevin Aucoin and always non-waterproof. Trying to get that off even with Bioderma… not interested. All my eyeliners are Chanel Le Crayon.
Lipstick is like the Shake Shack of fast-casual. In other words, if you were forced to subsist on just one category of makeup, lipstick should win by a landslide. Concealer is a godsend and full brows are heavenly, but lipstick can single-handedly give you a look. Vivien is my ShackBurger. Palais Royal and Cruella are my fries and shake.
Two years ago I chopped all my hair off for the first time. It wasn’t a tough decision seeing as Jen Atkin has been cutting my hair for eight years and her reaction to my idea to chop it was an emphatic “YES.” Now it’s already long again, so I’m going to let George Papanikolas get creative with the color. He’s more or less a balayage kingpin who’s also never steered me wrong. I use Kérastase Fondant Fluidealiste Conditioner and any shampoo that’s around. I just try to avoid any shampoos with sulfates. Ouai came out at just the right time because I need an oil for the ends now. I let it air dry, never blow dry. I’ve tried to learn from Jen how to do the S-curve with a flatiron but I’m about three lanes over from figuring that out.
I’m intensely loyal to Byredo. All the ladies at the Soho store are so lovely; it’s probably why I’m always giving Byredo as gifts. I’ll likely have a mild heart attack if he discontinues Mojave Ghost. I like to throw Frederic Malle En Passant and Santal 33 into the mix. I also love Byredo and Frederic Malle candles, and, of course, Diptyque. But the candle that gets me the most LIT is from Chateau Marmont. It brings a little LA to NY.”